For Warehouses and online sellers
Stop transit damage before it starts
Protective packaging guidance for warehouses and online sellers: air cushions, bubble wrap, paper fillers and how to choose what each product needs.
Ask about protective packagingLatest guides
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Cohesive paper or cohesive corrugated wrap: which one protects what
Cohesive paper keeps dust and scuffs off. Cohesive corrugated adds some cushioning and corner protection. Neither is for glass. Uses, sizes and limits.
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Mailing books, catalogues and flat items without tape
How to pack books, catalogues, documents, discs and folded clothes without tape, using cohesive paper or corrugated: sheet size, overlap and corners.
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Air pillows and bubble wrap with recycled content: what the April 2027 EPR step-up means
From 1 April 2027, obligated brands in India need 20% recycled plastic in flexible packs. How air pillows and bubble wrap count, and how to trial PCR film.
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Before the 2027 festive peak: a breakage review to run in August
Diwali 2027 is on 29 October and Navratri starts 30 September. Run this breakage review in August: damage data to pull, tests to repeat, stock to order.
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Is bubble wrap banned in 2027? India, the EU, the UK, Australia and New Zealand checked
Bubble wrap and air pillows are not banned in India, the EU, the UK, Australia or New Zealand in 2027. What each one restricts, and the costs that rise.
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UK EPR 2027-28: why a bubble-lined paper mailer may pay 1.6 times the fee
Bubble-lined paper mailers are rated red under UK packaging EPR, and red packs pay 1.6 times the base fee in 2027-28. What it means, and the alternatives.
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Does void fill count as empty space? The EU 50% rule, and what to change in 2027
Air pillows, bubble wrap and paper count as empty space under the EU 50% rule for shipping boxes. When it starts, how to measure, and what to fix in 2027.
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Bubble wrap in a poly mailer for international post: when is it enough for small items?
When bubble wrap in a poly mailer is enough for small items sent abroad by post, when to switch to a box, and a drop and squeeze check you can repeat.
Why this site exists
Most breakage is predictable. A product breaks because it was dropped, crushed under other parcels, shaken loose or punctured, and each of those has a different fix.
MagicBubble works from the damage back to the protection. Air cushions, bubble wrap, paper fillers and blocking are compared on equal terms, so a warehouse or an online seller can choose what each product actually needs.